The Legacy hall chest has a new finish, Shadow, a dark brownish-black taken from a scene in a Disney cartoon. The Smoketree mirror shown over the sideboard has black glass bordering the mirror, another first.
The upholstered bed comes with a suede option, a first for Drexel. The headboard features door cabinets raised on metal rods, and the footboard also has door storage. Lisa Harris, vice president of marketing, said the Animator end table with pullout martini shelf is $799, while the Studio console/sofa table is $1,799.Īmong the signature pieces in the line is a bookcase bed modeled after one of Walt Disney’s office cabinets. Not that the collection is nosebleed expensive. Drexel Heritage’s Walt Disney Signature hits finer furniture stores and boutiques with upper-end pricing. Rooms To Go has an exclusive line of goods at medium price points. The division used to have a one-size-fits-all approach to home furnishings, but now has three distinct distribution channels and three price points.ĭelta makes promotional goods that can sell at discount mass merchants. Stephen Teglas, Disney Consumer Products vice president and general manager, said that in the past few years his organization has developed a deeper understanding of the household market. Rather than adding rosewood just as an accent, Green said, the collection makes heavy use of the wood because of its beautiful grain.Īccenting the veneers are nickel-plated hardware, silver leafing, leather, black granite and parchment. Highlighting the case goods are exotic veneers with highly figured graining, including glossy West African mozambique, rosewood, Asian walnut and South American primavera. To authentically interpret Walt Disney’s designs, Drexel Heritage designers got special access to the Disney archives, which include the furniture from the entertainment icon’s office.
Unlike Disney’s other ventures in furniture (such as its youth license with Delta), the Drexel Heritage partnership is the first non-character, adult collection the corporation has tried.Ĭreating the collection took several months as both Drexel and Disney were determined to be original and yet stay true to the life and vision of Walt Disney, said Kim Green, Drexel’s director of training. Pam Lifford, senior vice president of global home and infant for Disney Consumer Products, said furniture buyers in April “not only responded to Walt Disney Signature’s quality and design, but understood how the brand represented Walt’s authenticity and personal style.” “It makes for a very glamorous, streamlined, clean feeling - and a very sophisticated, yet livable look.” “Everything is very detailed, in the sense that it all has Art Moderne or Art Deco styling,” said Rich. With those goods nearly ready for the retail launch, Drexel is bringing out more than 50 new items in case goods and upholstery here. “We’ve had a tremendous response to our Walt Disney Signature office selections.”Īpril’s teaser offered 12 pieces based on furniture in Walt Disney’s studio in Burbank, Calif., in modern styling that definitely is for adults, not children.
“We definitely believe this will be one of our most successful collections to date,” said President Lenwood Rich.